Thursday, June 14, 2012

My Name is Tree, and I Approve of This Message.

Yesterday in the Insect ID Lab we opened a box of promotional materials sent to us by the Don't Move Firewood campaign run by The Nature Conservancy's Forest Health Protection Program. Many invasive pest species can be transported around the country on the firewood that people bring with them on vacation. Emerald ash borer, Asian longhorn borer, and Walnut twig beetle are just a few of the insects of concern. There's also a dozen or so pathogens that can be transported on firewood, including oak dieback, butternut canker, and thousand canker disease. Want more information about firewood and the danger it presents to our forest and urban trees? Please check out the campaign's website at

The promotional materials included the usual swag....informational cards, wrist bands, even some really cool temporary tattoos featuring emerald ash borer. But what really caught our eyes were the forest green water bottles that feature the Don't Move logo.

Who couldn't use another water bottle? But it's the slogan on the other side that was really interesting.

Yep, that does indeed read, "Be a good neighbor. Leave your firewood at home. That's What Tree Said."

Huh? This boggles my mind on several levels. I don't remember personally approving this message although I certainly support it, but mainly I just didn't know that my opinion carried so much weight.

1 comment:

Evelyn Weddle said...

I think they owe you some $$$ for using your name to endorse their cause. :)